The Perfect Deal Pitch: How to Present Your Real Estate Deal to Private Lenders

Having a great real estate deal isn’t enough. If you can’t pitch it clearly, confidently, and quickly—you won’t get funded.

Private lenders aren’t looking for perfection; they’re looking for clarity. The faster you show them the numbers make sense—and that you can execute—the faster they’ll say yes.

This post breaks down exactly how to pitch your real estate deal to private lenders, whether over email, on the phone, or in person. We’ll cover what to include, what to avoid, and how to build instant trust—even if you’re new.

If you want faster approvals, better terms, and repeat capital, start here.

What Private Lenders Really Look For in a Real Estate Deal

1. Understand What Lenders Actually Care About

Before you pitch, know this:
Lenders fund deals, not ideas.

They don’t care if the kitchen will “look amazing” or if the area is “up and coming.” They care about 4 things:

✅ Numbers – Are the ARV, purchase price, rehab cost, and profit margins realistic?
✅ Exit Strategy – Will you pay them back on time and how?
✅ Risk Management – What’s your backup plan if things go sideways?
✅ You – Can you execute? If not, do you have a team that can?

A good pitch answers those questions clearly, confidently, and quickly. That’s how you cut through the noise and get the “yes.”

2. Build a One-Page Deal Summary

Start every pitch with a simple, skimmable one-pager. This is your first impression—and 90% of lenders will decide within 60 seconds whether to keep reading.

Here’s the structure:

🔹 Header

• Property Address
  

• Your Name & Contact Info
  

• Type of Project (Fix-and-flip, BRRRR, new construction, etc.)

🔹 Deal Snapshot Table

Metric Amount

Purchase Price $180,000

Rehab Budget $35,000

Holding/Other Costs $10,000

All-In Cost $225,000

ARV $310,000

Loan Request $190,000

Estimated Profit $85,000

🔹Exit Strategy

"I plan to complete renovations in 8 weeks, list at $309,000 based on 3 local comps, and sell within 30–45 days. If the market shifts, I’ll refinance into a rental loan. ARV supports both exits with at least 25% equity."

🔹 Attachments

• 2–3 recent comps with links
  

• Photos of the property (current + design inspiration)
  

• Scope of work with estimated costs
  

• Your team/experience summary
  

Keep the tone clear and confident. Don’t ramble—make the numbers do the talking

3. Tailor Your Pitch Based on the Medium

Your pitch should flex based on how you're delivering it:

📧 Email Pitch

• Use a short, skimmable intro
  

• Attach your one-pager as a PDF
  

• Link to comp data or photos
  

• Use subject lines like:
  → “[New Deal] 70% ARV – $85K Margin – Seeking $190K”
  

Template (Body):

Hi [Lender Name],

I’ve got a fix-and-flip deal in [City] under contract, closing in 10 days. ARV is $310K, and I’m all-in at $225K.

I’m looking to borrow $190K at standard terms. Attached is the full breakdown + comps + scope of work. Let me know if it looks fundable.

Thanks,
[Your Name]

📞 Phone Pitch

• Start with a 30-second summary
  

• Lead with your ARV vs all-in number
  

• Anticipate 1–2 objections (timeline, experience, margins)
  

🤝 In-Person or Zoom

• Walk them through the one-pager
  

• Share screens to show photos, comps
  

• Keep it conversational but structured

4. Build Instant Trust, Even If You’re New

Lenders want to back people who can deliver. If you’re experienced, share your track record. If you’re not, do this instead:

🛠 Stack Your Team

“I’m partnered with a licensed GC with 20 years in residential rehabs. My agent has flipped over 50 homes in this zip code. I’m managing timelines and financing.”

📈 Be Ridiculously Prepared

• Show you’ve walked the property
  

• Know your numbers to the dollar
  

• Have a basic spreadsheet ready to answer “what if” questions

📖 Tell the Truth

“I’m newer to flipping, but I’ve managed commercial renovations for 5+ years and have a strong execution plan. This is the first of several deals I’m doing this year.”

Confidence doesn’t come from having 100 deals—it comes from having a real plan and owning your position. That’s what lenders respect.

5. Pro Tips That Make You Stand Out

✅ Send Updates Before They Ask – Even after funding, regular updates build long-term trust.
✅ Answer Fast – Lenders hate chasing borrowers.
✅ Bring the Deal, Not the Drama – Present facts, not hype.
✅ Have a Backup Exit – Always explain what happens if Plan A falls through.
✅ Include a Timeline – Lenders want to know how long their money will be out.

Bonus: When pitching a repeat lender, start with results from the last deal.

“The last project we did together—123 Elm St—sold in 42 days with a $78K margin. Here’s the next one.”

Conclusion

If you want private lenders to fund your deal, don’t make them figure it out.

Lay it out cleanly. Show you’ve thought through the numbers, the plan, the risks—and how you win anyway. That’s what makes a deal fundable.

At My Verified Investor, we help real estate investors connect with private lenders who are ready to fund sharp, well-presented deals.

Want your pitch to stand out? Sign up today and get in front of lenders who don’t waste time—because neither do you.